Where Bengaluru's Gen Z lives, builds, and shows up — a partnership proposal from the Brand & Partnerships team at Tessarakt.
One of the most loved IRL hangouts in the country. The kind of place Gen Z chooses to spend its night, its rent, and its phone storage on.
The creator community that fills rooms like yours — and shoots, writes, posts, and tells the story while it's happening.
A fusion festival, a flea market, a space for every kind of creative individual to explore, express and enjoy.
Our creator cohort programme — now in its second cohort. Hired, trained, and deployed inside the city.
Cohort 02 liveOur culture magazine. Documents the city's most interesting people, places, and quiet good things.
Print + digitalOur platforms for the creative economy. Live and growing — discovery, briefs, jobs, and an investment-first hackathon.
Online · always-onA small, full-stack team that lives inside a city's culture and produces content from the inside out.
Multi-format capture — reels, photo, written, behind-the-scenes. Built for the way Gen Z scrolls, not the way brands brief.
Crew members bring their own networks: artists, musicians, skaters, designers, scene regulars. We are the audience.
Across our handles and the Crew's personal channels, we reach the Bengaluru 18–28 cohort brands keep failing to talk to.
Teaser content, creator POVs, countdowns, drops. By the time the doors open, the room is already warm.
A live showcase at Dhurti BhoomiVerse, April 2026. Five interns. Twelve weeks. The kind of cycle a small Crew can actually power end-to-end.
Five new creators, twelve weeks ahead of them, and a blank canvas for what their first real-world collaboration looks like.
Not stock-feeling brand content. Footage and stories made by the people you're actually trying to reach, shot in your spaces, on their terms.
Socials becomes a home for Blend drops — Crew showcases, creator nights, listening sessions, magazine launches. Built-in footfall of the exact demographic walking through your doors.
Co-produced series, takeovers, recurring formats. Your handles get a Gen Z voice without losing your own.
Through Blend, Socials plugs into 50+ creative businesses, the broader Bazaar audience, and an active pipeline of musicians, designers, and culture-makers.
Socials becomes the recurring host for Blend Crew showcases and select Blend Bazaar drops. Crew documents every edition, end-to-end.
A Crew-shot, Socials-hosted format that lives on both handles. People-led, character-first — the kind of thing your regulars share before we even tag you.
Socials' own programming gets pre-hype, live capture, and post-event edits. By the time the doors open, the room is already warm.
All of the above, packaged. One signature relationship between Bengaluru's loudest venue and its most embedded creator network.
Socials has built something that doesn't look or sound like anything else in the city. Cohort 2 should learn what that looks like from the inside.
The way Socials treats its regulars, its staff, its artists — that's the ethos we want our Crew to absorb in their first weeks, not unlearn later.
Fan Social is an IP designed to be made with a community, not broadcast at one. That's exactly the energy a new cohort needs in the room.
Blend needs venues with soul. Socials needs storytellers with reach.
Both of us are already speaking to the same room. We're just suggesting we stop doing it separately.
— a working partnershipA 30-minute working session with your team and ours. We'd bring Cohort 2 with us — the actual humans, not just the deck — so you can meet the team that would be making this with you.
You bring the questions. We leave with a shape.